Antiu Xixona – saponiak

ANTIU XIXONA

.The Antiu Xixona Xmas Commercial

ANTIU XIXONA

.The Antiu Xixona Xmas Commercial

The Antiu Xixona Xmas commercial was a collaborative effort with a talented team of artists, and as the Art Director, I shaped the visual landscape of this project, from character designs to the town and interiors.
Our creative approach for this spot was taking the brand's classic jingle and woven it into a heartwarming scene. As the jingle plays on the radio, children arrive at the house to sing the song and are rewarded with a piece of delicious Christmas nougat.

The script and direction were handled by Marc Guardiola, who also contributed to the VFX and environment modeling. Juan Antonio Valverde created the storyboards, while Borja Galiano transformed my initial 2D concepts into 3D. Jonatan Catalán led Look Dev, Shading, CG supervision, and Grooming & Simulation. Álex Mateo and Javier Pérez contributed to Environment Modeling, Shading, and Animation. Héctor Barea was responsible for character rigging, with Vincent Barrière, Nadia Montero, and Carlos Bosch managing voices, sound design, and mixing,

The Antiu Xixona Xmas ad, a project for one of the most significant market leaders in nougat, was crafted by a tiny yet highly skilled creative team.
In my role as Art Director, I shaped the entire visual concept, from characters to sets, seamlessly blending the brand's traditional jingle into a heartwarming gathering of children for Christmas treats.